Public Service Announcements
Digital Prevention Messages for Your Community
As seen at CADCA’s 2019 Leadership Forum session “Competing with Snapchat: Seven Coalitions Collaborate on Digital Outreach to Teens”. Connecting with teens digitally is the way to go. Technology based interventions are effective in preventing substance abuse disorders.
Tried & Tested PSAs
- 20 PSAs covering marijuana, alcohol, vaping & wellness topics
- Shown at 28 high schools & middle schools during 2017-2018
- Seen by 25,000 students & 30,000+ adults
- Distributed via 10 digital & non-digital media channels
- A survey of high school freshmen revealed that a majority found the PSAs believable and motivated them to stay alcohol & drug free.
Following Evidence-Based Guidelines
- Fact-based with sources cited
- Both prevention & wellness topics
- Positive choices & behaviors highlighted
- No fear appeals or scare tactics
- Resource, skill, or action step suggested in most PSAs
- Musical background, no audio required
- Duration of approximately 30 seconds each
Topics Include
Wellness
Alcohol
Marijuana
Vaping
Developed by Experienced Prevention Professionals
Created by committee of seven DFC coalitions with 122 years combined prevention experience.
Credentials of creators include Certified Alcohol & Drug Counselor, CADCA Advocate of the Year, PhD in Social Work, and Master Degrees in Social Work, Nonprofit Management & Education Leadership.
Content guided by input from youth focus groups & surveys.
Suggested Distribution Methods
School video announcements, school hallway monitors, cable access, social media (coalitions, schools, other community partners), e-newsletters, presentations, park district closed circuit TV, health fairs, social-emotional learning lessons, and many more.
For inquiries about PSAs: email Jamie at jepstein@standstrongcoalition.org
For ordering questions: contact orders@golead.co
Terms & Conditions
- 1 PSA – $195
- 3 or more PSAs (15% off)
- 10 or more PSAs (40% off)
- 20 PSAs (50% off)
- It is cheaper to buy all 20 than 17, 18, or 19 videos
Sale Agreement
The purchase price of each video is for the use of the video in the community(ies) you serve. By completing the purchase, you agree not to sell the videos to third parties, not to profit from the use of the videos, and not to provide the videos to others for use outside of your community. We kindly request that those interested in using one or more PSA outside of the community you serve be directed to www.golead.co/psas.
All sales are final. Please note that quantity discounts are only valid for the quantity purchased in a single transaction. Videos purchased in separate transactions cannot be combined for a quantity discount for future or retroactive credits or refunds. Those purchasing 8 or 9 videos are advised that purchasing 10 videos costs less. Those purchasing 17, 18 or 19 videos are advised that purchasing all 20 videos costs less. There are no credits or refunds. Quantity discounts are available when purchasing 3 or more PSAs (15% off), 10 or more (40% off) and all 20 PSA videos (50% off).
1-2 Videos
Sampler
- Full Price
- Multiple topics
- Digital Download
- Use in your community
- Youth & Educator Approved
- No Scare Tactics
3+ Videos
Beginner Bundle
- 15% Discount
- Multiple topics
- Digital Download
- Use in your community
- Youth & Educator Approved
- No Scare Tactics
10+ Videos
Community Collection
- 40% Discount
- Multiple topics
- Digital Download
- Use in your community
- Youth & Educator Approved
- No Scare Tactics
All 20 Videos
PSA Powerhouse
- 50% Discount
- Multiple topics
- Digital Download
- Use in your community
- Youth & Educator Approved
- No Scare Tactics
Music Licensing
Music is approved for use in these PSA’s and for public viewing. However, if you post the videos on Youtube, you may find them de-monetized by the music’s creators. Videos not for resale or for-profit use.
